Branding & Visual Identity

A premium skincare startup entered a crowded market without a cohesive visual system. We developed a complete brand identity—minimal logo suite, earthy color palette, refined typography, and comprehensive brand guidelines covering packaging, digital, and retail applications. Every touchpoint reinforced the same clean, science-backed aesthetic. 

The brand launched with instant recognition, driving 89% unprompted brand recall in focus groups. 

Within six months, wholesale partnerships increased by 340%, and direct-to-consumer sales exceeded projections by 215%.