Network Audit

A B2B SaaS company was spending heavily across LinkedIn, Twitter, and Facebook with inconsistent results and no clear attribution. We conducted a comprehensive network audit, analyzing 18 months of data, competitor positioning, and audience overlap. 

The audit revealed 68% of budget was wasted on underperforming platforms and misaligned targeting. We recommended a focused LinkedIn strategy with refined ICP targeting and content repositioning. 

After implementation, cost-per-lead dropped 52%, while lead quality scores improved by 91%.